Author: yoke
08th Feb 2019
The unified communications party has begun: Here’s why you need to buy a ticket
The unified communications party has begun: Here’s why you need to buy a ticket

Trends like the rise of collaboration in the digital workforce, the new demand for mobility, and of course, the need for stronger customer experiences have altered the way we communicate. These concepts, the ongoing of digital transformation, and more have all moved unified communications away from being “nice to have” into an essential component of remaining competitive in today’s market.

Now that the predictions industry analysts made about the rise of UC at the beginning of the year have come to pass, let’s take a look at why everyone should be buying their ticket for the unified communications party.

The demand for stronger customer experience

At the beginning of this year, one of the major predictions analysts were making in the business communications space, was that customer experience would become one of the critical differentiators for any company. Around 67% of customers cite “bad experience” as their reason for leaving a business.

Moving into 2019, the trends around enhancing customer experience are bound to continue, with unified communications at the forefront. After all, people today expect prompt replies from the businesses they interact with, and they want to be able to talk to those companies using a range of different channels. UC has an essential role to play here, connecting people and business environments into a pure stream for end-to-end customer service.

Supporting the digital workforce

The rise of the digital workforce is another of the trends pushing unified communications into the forefront this year. Approximately 50% of the UK workforce are expected to work remotely by 2020, and that number is bound to increase as companies discover the productivity and efficiency benefits offered by a remote working environment.

Unified communications help to support the digital workforce by allowing people in a business to communicate anytime, anywhere. Through UC, companies can give their employees access to the same productivity tools, the same security, and the same experience regardless of where they’re located or which device they might be using. As workplace environment continues to shift, unified communication is the solution empowering these new, digital workers.

Opening the door for collaboration

Finally, collaboration tools are quickly becoming an essential component within the changing work environment. 75% of employees rate teamwork and collaboration as “very important” to success. However, even with tools for file and knowledge sharing, great collaboration can’t exist without one thing – communication.

Unified communication is an essential gateway to the real potential of collaboration apps. It ensures that the information that teams are sharing is unified in the same central location, rather than creating disparate silos of data around the organization. With collaboration apps and unified communication tools combined, employees can respond more quickly to their coworkers, customers, and stakeholders across the business.

Many predictions in the communication space believe that unified communication and collaboration will become more deeply entwined in the years ahead.

The Growing Demand for Unified Communications

We’re moving into a world that’s dominated by digital natives, with millennials overtaking many of the leadership positions in global organizations. These younger generations expect more from their workplace tools, while their consumer counterparts demand better experiences all around.

As digital innovations continue, and new trends emerge in business communications, we’re continually finding new ways to work smarter, deliver more innovative products, and evolve faster. However, all this development is leading to more data, and more complex conversations for companies to keep track of. The businesses that know how to unify and translate that data can use it to accelerate their path to success and outshine the competition.  The era of unified communications is finally here.

Duciati nimo et aut prorerior rerion reium dia natae ea