Trends like the rise of collaboration in the digital workforce, the new demand for mobility, and of course, the need for stronger customer experiences have altered the way we communicate. These concepts, the ongoing of digital transformation, and more have all moved unified communications away from being “nice to have” into an essential component of remaining competitive in today’s market.
Now that the predictions industry analysts made about the rise of UC at the beginning of the year have come to pass, let’s take a look at why everyone should be buying their ticket for the unified communications party.
The demand for stronger customer experience
At the beginning of this year, one of the major predictions analysts were making in the business communications space, was that customer experience would become one of the critical differentiators for any company. Around 67% of customers cite “bad experience” as their reason for leaving a business.
Moving into 2019, the trends around enhancing customer experience are bound to continue, with unified communications at the forefront. After all, people today expect prompt replies from the businesses they interact with, and they want to be able to talk to those companies using a range of different channels. UC has an essential role to play here, connecting people and business environments into a pure stream for end-to-end customer service.